Prices checked October 2026
MakeUGC vs Billo
Two AI ad tools people compare before they buy. Here is what one video ad costs on each, what each does well, and who should pick which.
Price per video ad
Monthly list prices. One finished video ad is the unit.
| Product | Plan | Monthly | Video ads / mo | $ per video ad |
|---|---|---|---|---|
| MakeUGC | Startup500 credits | $59 | 10 | $5.90 |
| MakeUGC | Growth1,000 credits | $79 | 20 | $3.95 |
| MakeUGC | Pro2,000 credits | $149 | 40 | $3.73 |
| Billo | Pay per videoFrom $99 per video from a prepaid balance, no subscription. Length, premium creators, extra hooks and variations raise it | $99 | 1 | $99.00 |
"Video ads / mo" is the vendor's stated video count, or monthly credits divided by the cost of one video. Sources: MakeUGC pricing page, Billo pricing page.
Feature by feature
| Feature | MakeUGC | Billo |
|---|---|---|
| Portrait 9:16 video ads | ✓ | — |
| Learns brand from URL | — | — |
| Competitor + Reddit research | — | — |
| Multiple ad formats (16) | Partial | — |
| AI creators that post daily | — | — |
| Reels / TikTok / Shorts scheduler | — | — |
| Launches Meta ads | — | — |
| Winner / loser learning loop | — | — |
| API + MCP | From $99/mo | — |
| Free trial without card | $1 trial | Free sign-up, pay per video |
| Photoreal AI actor library | ✓ | — |
| Your own face in ads | — | — |
| Remix any winning ad from a link | — | — |
| Never trains on your data | — | — |
Which should you pick?
Pick MakeUGC if you want: Product-in-hand avatars; PDF-to-video; Annual pricing is much lower ($29–79).
Pick Billo if you want: Real human creators, 5,000+ in its network; Full usage rights for ads and your channels once approved; No subscription needed to order videos.
MakeUGC is good at one thing: UGC-style avatar videos holding your product. Addy does UGC talking heads plus 15 other formats and runs the whole plan-create-post-learn loop, for roughly a third of the per-video price. Addy adds your own face and link-to-remix, which MakeUGC lacks. Pick MakeUGC if product-in-hand realism is the single thing you need.
Prefer ads made and posted for you? See Addy vs MakeUGC and Addy vs Billo. More head-to-heads: Arcads vs MakeUGC, Arcads vs Billo, Creatify vs MakeUGC, Creatify vs Billo, Icon vs MakeUGC, Icon vs Billo, MakeUGC vs Superscale, MakeUGC vs ReelFarm, MakeUGC vs Tagshop AI, MakeUGC vs HeyGen, MakeUGC vs Captions, MakeUGC vs Topview, MakeUGC vs Zeely, Superscale vs Billo, ReelFarm vs Billo, Tagshop AI vs Billo, HeyGen vs Billo, Captions vs Billo, Topview vs Billo, Zeely vs Billo, or the 2026 pricing guide.
How we compared
- Prices are each vendor's public monthly list price in US dollars, last checked October 26, 2026. Yearly-billing discounts are noted next to the plan where the vendor publishes them.
- Cost per video ad is the monthly price divided by how many short portrait video ads the plan buys. When a vendor sells credits or minutes, we convert at its published rate; when it publishes no rate, we use third-party reports and label the figure as reported.
- Features come from each vendor's own site and docs. A dash means we could not confirm a feature, not that it is missing.
- Addy is our product. To keep that from tilting the page, tools are listed alphabetically, Addy is scored on the same criteria, and its limits are published on the facts page.
- Something out of date? Tell us on the contact page and we will correct the page and its date.
Sources
- MakeUGC: official pricing page, checked October 2026.
- Billo: official pricing page, checked October 2026 (pricing page now redirects to login; price from Billo's own blog, Oct 9 2026).
- Addy pricing: our own plans, updated whenever prices change.
Questions
+Is MakeUGC or Billo cheaper?
MakeUGC, on list prices checked October 2026: about $3.73 per video ad on its best-value plan versus about $99.00 on Billo. Check what each counts as one video before comparing; some tools count statics or slideshows.
+What is the main difference between MakeUGC and Billo?
MakeUGC: AI UGC videos with product-in-hand and PDF-to-video. Billo: Marketplace of real UGC creators who film video ads for your product.
+Is there an alternative to both MakeUGC and Billo?
Addy learns your brand from your website, writes hooks you approve, renders 15-second portrait video ads from 99¢ and posts them to Reels, TikTok and Shorts. The first ad is free, no card.
+Where do these numbers come from?
Each vendor's own pricing page or, where a vendor does not publish one, third-party reports, checked October 2026. Email hello@use-addy.site if something is out of date.