Retargeting
Also called: remarketing
Retargeting is showing ads to people who already interacted with your brand, such as site visitors or people who watched a previous video.
Retargeting audiences are small and warm, so they convert better but fatigue faster. Useful creative here answers objections or shows proof, since these viewers already know what you sell.
Related terms
Part of the Addy video ad glossary. Addy is an AI agent that writes, renders and posts short-form video ads.