Usage rights
Also called: paid usage rights, licensing
Usage rights are the permissions that say where, how and for how long a brand may use a creator's video, especially in paid ads.
UGC creators often price organic use and paid-ad use separately, and paid rights are usually time-limited, for example 30 or 90 days. Always get usage terms in writing before putting spend behind a creator's video.
Related terms
Part of the Addy video ad glossary. Addy is an AI agent that writes, renders and posts short-form video ads.