Voiceover
Also called: VO
A voiceover is narration recorded separately and laid over the video, rather than spoken on camera.
Voiceover lets you change the script without reshooting, which makes it ideal for testing hooks. AI voices now cover most languages and accents; pair them with burned-in captions, since many people watch with the sound off.
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Related terms
Part of the Addy video ad glossary. Addy is an AI agent that writes, renders and posts short-form video ads.