Burned-in captions
Also called: open captions, subtitles
Burned-in captions are subtitles rendered into the video pixels, so they show on every platform without the viewer turning them on.
Many people scroll with the sound off, so captions carry the hook for them. Keep caption text inside the platform's safe zone so the interface does not cover it.
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Part of the Addy video ad glossary. Addy is an AI agent that writes, renders and posts short-form video ads.