Instagram Reels ads specs
Instagram Reels ads use 9:16 vertical video, MP4 or MOV up to 4 GB and up to 15 minutes long, with the top 14%, bottom 35% and 6% of each side kept free of text and logos.
From Instagram's own ads documentation, checked 2026-10-26.
| Aspect ratio | 9:16 |
|---|---|
| Resolution | Meta recommends 1440x2560; 1080x1920 is also 9:16 and well above the minimum. Minimum width 500 px for ads 30 seconds or longer (250 px under 30 seconds) |
| File types | MP4, MOV |
| Max file size | 4 GB |
| Length | Up to 15 minutes |
| Primary text | 44 characters recommended |
| Video codec | H.264, square pixels, fixed frame rate, progressive scan |
| Audio | Stereo AAC, 128 kbps or more. Sound is optional but strongly recommended |
Safe for text and faces
269px672pxMeta publishes the Reels safe zone as percentages: 14% top, 35% bottom, 6% each side. Pixels are those percentages on a 1080x1920 frame.
Things that get ads rejected or hidden
- Use original audio or tracks from Meta's Sound Collection. Licensed commercial music can get the ad muted or rejected.
- The bottom 35% is the largest no-go area of any placement here, because the caption, CTA button and account name stack there.
- Product tags and GIFs are not supported in Reels ads.
Sources
Platforms change specs without notice. If something here is out of date, tell us and we will fix it and update the date.