Prices checked October 2026
Topview vs Billo
Two AI ad tools people compare before they buy. Here is what one video ad costs on each, what each does well, and who should pick which.
Price per video ad
Monthly list prices. One finished video ad is the unit.
| Product | Plan | Monthly | Video ads / mo | $ per video ad |
|---|---|---|---|---|
| Topview | PlusBilled yearly ($432). 100 credits/mo; Viral Video Agent is 5 credits per 15-second video | $36 | 20 | $1.80 |
| Topview | BusinessBilled yearly ($528). 3,000 credits a year upfront (~250/mo) at 5 credits per 15-second video | $44 | 50 | $0.88 |
| Topview | UltraBilled yearly ($599.90). 500 credits/mo at 5 credits per 15-second video | $50 | 100 | $0.50 |
| Billo | Pay per videoFrom $99 per video from a prepaid balance, no subscription. Length, premium creators, extra hooks and variations raise it | $99 | 1 | $99.00 |
"Video ads / mo" is the vendor's stated video count, or monthly credits divided by the cost of one video. Sources: Topview pricing page, Billo pricing page.
Feature by feature
| Feature | Topview | Billo |
|---|---|---|
| Portrait 9:16 video ads | ✓ | — |
| Learns brand from URL | Link to video | — |
| Competitor + Reddit research | — | — |
| Multiple ad formats (16) | Partial | — |
| AI creators that post daily | — | — |
| Reels / TikTok / Shorts scheduler | — | — |
| Launches Meta ads | — | — |
| Winner / loser learning loop | — | — |
| API + MCP | ✓ | — |
| Free trial without card | — | Free sign-up, pay per video |
| Photoreal AI actor library | 5,000+ avatars | — |
| Your own face in ads | From your photo | — |
| Remix any winning ad from a link | Reference video recreate | — |
| Never trains on your data | — | — |
Which should you pick?
Pick Topview if you want: Cheap per video on yearly plans; API and MCP on every plan; Recreates a reference video's style; 5,000+ public avatars.
Pick Billo if you want: Real human creators, 5,000+ in its network; Full usage rights for ads and your channels once approved; No subscription needed to order videos.
Topview is a capable ad generator: paste a link or a reference video to copy its style, with API and MCP access on every plan. On yearly billing its agent videos cost from about 50¢ to $1.80 per 15 seconds, so Ultra is cheaper per clip than Addy. Only yearly prices are public, and nothing in Topview posts the ads for you. Addy bills monthly with 15-second ads from 99¢, writes concepts across 16 formats and posts to Reels, TikTok and Shorts with a learning loop. Pick Topview if you will commit to a year and run the posting yourself.
Prefer ads made and posted for you? See Addy vs Topview and Addy vs Billo. More head-to-heads: Arcads vs Topview, Arcads vs Billo, Creatify vs Topview, Creatify vs Billo, Icon vs Topview, Icon vs Billo, MakeUGC vs Topview, MakeUGC vs Billo, Superscale vs Topview, Superscale vs Billo, ReelFarm vs Topview, ReelFarm vs Billo, Tagshop AI vs Topview, Tagshop AI vs Billo, HeyGen vs Topview, HeyGen vs Billo, Captions vs Topview, Captions vs Billo, Topview vs Zeely, Zeely vs Billo, or the 2026 pricing guide.
How we compared
- Prices are each vendor's public monthly list price in US dollars, last checked October 26, 2026. Yearly-billing discounts are noted next to the plan where the vendor publishes them.
- Cost per video ad is the monthly price divided by how many short portrait video ads the plan buys. When a vendor sells credits or minutes, we convert at its published rate; when it publishes no rate, we use third-party reports and label the figure as reported.
- Features come from each vendor's own site and docs. A dash means we could not confirm a feature, not that it is missing.
- Addy is our product. To keep that from tilting the page, tools are listed alphabetically, Addy is scored on the same criteria, and its limits are published on the facts page.
- Something out of date? Tell us on the contact page and we will correct the page and its date.
Sources
- Topview: official pricing page, checked October 2026 (only yearly-billed prices published; credit rates from Topview's guide, updated Jan 2026).
- Billo: official pricing page, checked October 2026 (pricing page now redirects to login; price from Billo's own blog, Oct 9 2026).
- Addy pricing: our own plans, updated whenever prices change.
Questions
+Is Topview or Billo cheaper?
Topview, on list prices checked October 2026: about $0.50 per video ad on its best-value plan versus about $99.00 on Billo. Check what each counts as one video before comparing; some tools count statics or slideshows.
+What is the main difference between Topview and Billo?
Topview: AI video agent for link-to-video ads, product avatars and viral video recreation. Billo: Marketplace of real UGC creators who film video ads for your product.
+Is there an alternative to both Topview and Billo?
Addy learns your brand from your website, writes hooks you approve, renders 15-second portrait video ads from 99¢ and posts them to Reels, TikTok and Shorts. The first ad is free, no card.
+Where do these numbers come from?
Each vendor's own pricing page or, where a vendor does not publish one, third-party reports, checked October 2026. Email hello@use-addy.site if something is out of date.