Ad set

Also called: ad group

An ad set is the middle layer of a Meta campaign, where budget, audience, placements and schedule are set for the ads inside it.

The structure is campaign (objective), ad set (who, where, how much) and ad (the creative). TikTok and Google call the same layer an ad group.

Go deeper

Part of the Addy video ad glossary. Addy is an AI agent that writes, renders and posts short-form video ads.

Questions

+What is an ad set?

An ad set is the middle layer of a Meta campaign, where budget, audience, placements and schedule are set for the ads inside it.