Dynamic creative
Also called: DCO, flexible ad format
Dynamic creative is a Meta ads option where you upload several videos, headlines and texts and the platform mixes them to find the best combinations.
It saves setup time but makes it harder to learn why something won, because the platform reports on combinations rather than clean head-to-head tests. Many advertisers use it to explore and manual ad sets to confirm.
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Related terms
Part of the Addy video ad glossary. Addy is an AI agent that writes, renders and posts short-form video ads.