Broad targeting
Broad targeting means running ads with few or no interest or lookalike filters and letting the platform's algorithm find buyers.
As platforms' delivery systems improved and tracking got weaker, broad targeting became the default for many advertisers on Meta and TikTok. It works best with clear creative, because the ad itself signals who it is for.
Related terms
Part of the Addy video ad glossary. Addy is an AI agent that writes, renders and posts short-form video ads.