Advantage+
Also called: Advantage+ shopping campaigns, Advantage+ creative
Advantage+ is Meta's family of automated ad features that let its system choose audiences, placements and creative tweaks for you.
With targeting automated, the ad creative becomes the main lever you control: the creative itself tells the system who the ad is for. That is why Advantage+ advertisers tend to feed it many distinct creatives rather than many audiences.
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Related terms
Part of the Addy video ad glossary. Addy is an AI agent that writes, renders and posts short-form video ads.