AI disclosure label
Also called: AI-generated label, synthetic content label
An AI disclosure label is a notice that an ad or post contains AI-generated people, voices or scenes.
TikTok, Meta and YouTube each have their own AI-content labels and rules for realistic synthetic media. Some laws now require disclosure too, for example New York's rule on synthetic performers in ads. Labelling is cheap insurance against both rejections and lost trust.
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Part of the Addy video ad glossary. Addy is an AI agent that writes, renders and posts short-form video ads.