On-screen text
Also called: text overlay, text hook
On-screen text is any written text placed on the video, such as a headline hook, labels or a price, separate from the captions.
A text hook in the first frame doubles the chance the message lands, because it reaches both sound-on and sound-off viewers. Keep it short enough to read in about a second and inside the safe zone.
Go deeper
Related terms
Part of the Addy video ad glossary. Addy is an AI agent that writes, renders and posts short-form video ads.