Partnership ads
Also called: branded content ads
Partnership ads are Meta ads that run under both the brand's and a creator's name, using the creator's handle and often their post.
They are Meta's version of creator whitelisting: the ad shows the creator's identity, which tends to read as more trustworthy. The creator grants permission in Instagram or Facebook before the brand can run it.
Related terms
Part of the Addy video ad glossary. Addy is an AI agent that writes, renders and posts short-form video ads.