Checked October 2026
Captions pricing
Every Captions plan, what one video ad really costs, and how it compares.
Captions plans
Monthly list prices.
| Product | Plan | Monthly | Video ads / mo | $ per video ad |
|---|---|---|---|---|
| Captions | Max500 credits; AI Ads costs 1 credit per second, so 15 credits per 15-second ad. Credits are shared with all AI features | $24.99 | 33 | $0.76 |
| Captions | Frontier1,400 credits at 15 credits per 15-second AI ad | $69.99 | 93 | $0.75 |
| Captions | Frontier 2x2,800 credits at 15 credits per 15-second AI ad | $139.99 | 186 | $0.75 |
Source: Captions's own pricing page. "Video ads / mo" is the vendor's stated video count or credits divided by the cost of one video.
Next to Addy
Same table, Addy's plans added.
| Product | Plan | Monthly | Video ads / mo | $ per video ad |
|---|---|---|---|---|
| Captions | Max500 credits; AI Ads costs 1 credit per second, so 15 credits per 15-second ad. Credits are shared with all AI features | $24.99 | 33 | $0.76 |
| Captions | Frontier1,400 credits at 15 credits per 15-second AI ad | $69.99 | 93 | $0.75 |
| Captions | Frontier 2x2,800 credits at 15 credits per 15-second AI ad | $139.99 | 186 | $0.75 |
| Addy | Starter2,100 credits | $19 | 20 | $0.95 |
| Addy | Growth5,250 credits | $49 | 50 | $0.98 |
| Addy | Pro13,800 credits | $129 | 131 | $0.98 |
| Addy | Enterprise53,200 credits | $499 | 506 | $0.99 |
Is Captions worth it?
Captions is a well-made AI video editor, and its AI Ads tool turns a product URL into a UGC-style avatar ad for about 75¢ per 15 seconds on the Max plan, which is cheaper per clip than Addy. If you want to make and edit avatar ads yourself on your phone, it is a good pick. Addy is an agent rather than an editor: it researches the brand, writes concepts across 16 formats and posts to Reels, TikTok and Shorts, with its own actor library, your own face and remix from a link.
More detail: Addy vs Captions, Captions alternatives, and the video ad cost calculator. Other pricing guides: Arcads, Creatify, Icon, MakeUGC, Superscale, ReelFarm, Tagshop AI, HeyGen, Topview, Zeely, Billo.
How we compared
- Prices are each vendor's public monthly list price in US dollars, last checked October 26, 2026. Yearly-billing discounts are noted next to the plan where the vendor publishes them.
- Cost per video ad is the monthly price divided by how many short portrait video ads the plan buys. When a vendor sells credits or minutes, we convert at its published rate; when it publishes no rate, we use third-party reports and label the figure as reported.
- Features come from each vendor's own site and docs. A dash means we could not confirm a feature, not that it is missing.
- Addy is our product. To keep that from tilting the page, tools are listed alphabetically, Addy is scored on the same criteria, and its limits are published on the facts page.
- Something out of date? Tell us on the contact page and we will correct the page and its date.
Sources
- Captions: official pricing page, checked October 2026 (vendor pricing page shows iOS prices; AI Ads rate from Captions help docs).
- Addy pricing: our own plans, updated whenever prices change.
Questions
+How much does Captions cost?
Captions plans start at $24.99 per month (October 2026). The best-value plan works out to about $0.75 per video ad. Source: Captions' own pricing page.
+Does Captions have a free plan?
Captions' free option: Free plan, one-time credits. Addy has a 7-day free trial with a free ad and no card.
+Is there a cheaper alternative to Captions?
Addy's 15-second video ads work out to about $0.95 each on its best-value plan, and Addy also writes the scripts and posts to Reels, TikTok and Shorts. See the full list of Captions alternatives.
+How often are these prices checked?
Every comparison page shows the date we last checked. Vendors change plans often, so confirm on Captions' site before you buy, and email hello@use-addy.site if ours is out of date.