Checked October 2026
HeyGen pricing
Every HeyGen plan, what one video ad really costs, and how it compares.
HeyGen plans
Monthly list prices.
| Product | Plan | Monthly | Video ads / mo | $ per video ad |
|---|---|---|---|---|
| HeyGen | Creator600 credits; Video Agent is 80 credits/min, so 20 credits per 15-second ad. Plain Avatar IV talking heads would be ~77. $24/mo billed yearly | $29 | 30 | $0.97 |
| HeyGen | Pro1,000 credits at 20 credits per 15-second Video Agent ad; ~129 plain Avatar IV clips | $49 | 50 | $0.98 |
| HeyGen | Business1,500 credits at 20 credits per 15-second Video Agent ad; +$20 per extra seat | $149 | 75 | $1.99 |
Source: HeyGen's own pricing page. "Video ads / mo" is the vendor's stated video count or credits divided by the cost of one video.
Next to Addy
Same table, Addy's plans added.
| Product | Plan | Monthly | Video ads / mo | $ per video ad |
|---|---|---|---|---|
| HeyGen | Creator600 credits; Video Agent is 80 credits/min, so 20 credits per 15-second ad. Plain Avatar IV talking heads would be ~77. $24/mo billed yearly | $29 | 30 | $0.97 |
| HeyGen | Pro1,000 credits at 20 credits per 15-second Video Agent ad; ~129 plain Avatar IV clips | $49 | 50 | $0.98 |
| HeyGen | Business1,500 credits at 20 credits per 15-second Video Agent ad; +$20 per extra seat | $149 | 75 | $1.99 |
| Addy | Starter2,100 credits | $19 | 20 | $0.95 |
| Addy | Growth5,250 credits | $49 | 50 | $0.98 |
| Addy | Pro13,800 credits | $129 | 131 | $0.98 |
| Addy | Enterprise53,200 credits | $499 | 506 | $0.99 |
Is HeyGen worth it?
HeyGen is the strongest avatar studio here: realistic digital twins, long videos and translation into 175+ languages. Its Video Agent costs about the same per 15-second clip as Addy on the Creator and Pro plans (about $1), and plain avatar talking heads cost less. What HeyGen does not do is plan the ads from your site, render 16 ad formats or post to Reels, TikTok and Shorts. Pick HeyGen for multilingual or explainer videos with a lifelike twin; pick Addy if you want ads written, rendered and posted for you.
More detail: Addy vs HeyGen, HeyGen alternatives, and the video ad cost calculator. Other pricing guides: Arcads, Creatify, Icon, MakeUGC, Superscale, ReelFarm, Tagshop AI, Captions, Topview, Zeely, Billo.
How we compared
- Prices are each vendor's public monthly list price in US dollars, last checked October 26, 2026. Yearly-billing discounts are noted next to the plan where the vendor publishes them.
- Cost per video ad is the monthly price divided by how many short portrait video ads the plan buys. When a vendor sells credits or minutes, we convert at its published rate; when it publishes no rate, we use third-party reports and label the figure as reported.
- Features come from each vendor's own site and docs. A dash means we could not confirm a feature, not that it is missing.
- Addy is our product. To keep that from tilting the page, tools are listed alphabetically, Addy is scored on the same criteria, and its limits are published on the facts page.
- Something out of date? Tell us on the contact page and we will correct the page and its date.
Sources
- HeyGen: official pricing page, checked October 2026 (prices from vendor pricing page; credit rates from HeyGen help center).
- Addy pricing: our own plans, updated whenever prices change.
Questions
+How much does HeyGen cost?
HeyGen plans start at $29 per month (October 2026). The best-value plan works out to about $0.97 per video ad. Source: HeyGen's own pricing page.
+Does HeyGen have a free plan?
HeyGen's free option: Free plan. Addy has a 7-day free trial with a free ad and no card.
+Is there a cheaper alternative to HeyGen?
Addy's 15-second video ads work out to about $0.95 each on its best-value plan, and Addy also writes the scripts and posts to Reels, TikTok and Shorts. See the full list of HeyGen alternatives.
+How often are these prices checked?
Every comparison page shows the date we last checked. Vendors change plans often, so confirm on HeyGen's site before you buy, and email hello@use-addy.site if ours is out of date.