AI UGC ads for mobile games
AI UGC Ads for Mobile Games
Addy is an AI agent that writes, renders, and posts portrait video ads for TikTok, Reels, and Shorts. Test 16 distinct creative formats in minutes without hiring human creators.
What makes ads hard in this niche
The creative problems mobile games run into on Reels and TikTok.
Creator costs drain testing budgets
Human UGC creators charge $150 to $400 per video, making continuous ad variation too expensive for most game studios. When an ad inevitably fatigues in days, you are forced to pay again for fresh footage. Addy cuts the cost per HD video ad to under a dollar using credits.
Creative fatigue in hyper-competitive app stores
Mobile game players scroll past polished marketing instantly, demanding endless fresh angles like gameplay reactions, meme formats, and competitor remixes. Keeping up with platform trends requires a volume of content that traditional production pipelines simply cannot sustain. Addy lets you generate and test dozens of distinct variations without studio delays.
Strict ad policies and platform rejections
Running ads on TikTok, Meta, and YouTube requires precise adherence to platform guidelines regarding gameplay footage and claims. Misjudging policy nuances leads to account flags and wasted spend before you find a working hook. Addy's structured formats help you iterate safely within platform norms.
Slow iteration cycles miss seasonal spikes
Capitalizing on summer lulls, holiday surges, or sudden influencer-driven trends requires launching new creative angles within hours. Waiting weeks for shipped creator packages means you miss the window of peak player acquisition. Addy creates, reviews, and schedules localized variations in minutes.
Hooks you can test this week
Openers written for this niche. Addy writes dozens like these from your website.
- “I played this puzzle game for 5 minutes and now my day is gone.”
- “Stop downloading gacha games until you've tried this one.”
- “My screen time is embarrassing thanks to this exact mobile game.”
- “They said level 50 was impossible so I stayed up all night proving them wrong.”
- “Why is nobody talking about this hidden gem on the App Store?”
- “I deleted every other game on my phone for this.”
Want more? Try the free hook generator.
Formats that fit
UGC talking head
Simulates a genuine player holding their phone and talking directly to the camera about their new favorite mobile obsession.
Competitor remix
Takes successful genre tropes and twists them to highlight your game's superior mechanics or better progression pacing.
Meme
Leverages familiar internet humor to stop the scroll of gamers who instantly tune out traditional promotional trailers.
Car yapper
Delivers casual, unscripted-feeling reviews from the driver's seat that build high trust with younger demographics on TikTok.
The playbook
From your website to your first winning ad.
- 1
Paste your game URL
Addy visits your App Store or Google Play listing to learn your core gameplay loop, art style, and unique selling points.
- 2
Review AI competitor research
The AI studies current top-performing ads in your game genre and analyzes customer comments to find winning angles.
- 3
Swipe to approve scripts
Addy writes ad concepts tailored for mobile gamers. Nothing is rendered or posted until you explicitly swipe to approve the script.
- 4
Render in minutes
Choose from 16 portrait formats like UGC talking heads, car yappers, or memes. HD video ads render in minutes using your plan credits.
- 5
Schedule and scale winners
Auto-post directly to TikTok, Instagram Reels, and YouTube Shorts, then let Addy automatically generate variations of your winning ads.
What it costs
On the Starter plan at $19 per month, you receive 2,000 credits, which breaks down to about $0.68 per HD video ad. This budget lets you generate dozens of drafts and test multiple hooks across different formats every month without paying hundreds of dollars per human creator.
See every plan on the pricing page.
Questions
+How does Addy learn about my mobile game?
You simply paste your App Store, Google Play, or landing page URL. Addy analyzes your store listing, screenshots, and public player sentiment to understand your game's core loop, characters, and audience appeal.
+Do I have control over what the ads say?
Yes. Addy writes ad concepts and scripts for your approval first. Nothing is rendered or posted until you swipe to approve the script, ensuring your game is represented accurately.
+How much does each video cost?
An HD video ad costs 70 credits, a draft costs 35 credits, and a static image costs 5 credits. The Starter plan provides 2,000 credits monthly for $19, making each HD ad roughly $0.68.
+Which social platforms are supported for posting?
Addy automatically schedules and publishes your portrait 9:16 video ads directly to TikTok, Instagram Reels, and YouTube Shorts.
+Can I test the platform before subscribing?
Yes. The 7-day free trial includes 150 credits to generate your first drafts and test out the formats, and no credit card is required to start.
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