Ad format
Remix competitor winning ads for your brand
Take the proven structure of any competitor's best-performing short video ad and rebuild it for your product automatically.
70 credits per HD video ad on Addy.
What it is
The Competitor remix format takes a high-performing ad structure from your market and adapts it to fit your brand. Instead of copying content, Addy analyzes the pacing, hook style, and narrative arc of a successful competitor ad and applies that exact framework to your website and product details.
On screen, the video follows the familiar, proven flow of the original ad—keeping viewers hooked because the structural beats are already tested. It stops the scroll by leveraging formats that audiences are already conditioned to watch and engage with.
When to use it
Best for
- DTC e-commerce brands with established competitors
- SaaS tools entering crowded markets
- Apps looking to test proven direct response angles
- Beauty and skincare brands scaling ad output
- Supplement companies testing new hooks
Skip it if
- You operate in an entirely novel category with zero active competitors
- You want to invent a completely new visual medium from scratch
- Your product has no existing market validation or comparable peers
A script you can copy
Hook
“Stop buying [competitor product] until you've seen this.”
- Acknowledge the popular competitor everyone already knows.
- Highlight the one hidden flaw, high price, or missing feature.
- Introduce your product as the direct fix to that specific problem.
Call to action
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- “Why everyone is switching from [Competitor] to this.”
- “I tested [Competitor] so you don't have to. Here is what I found.”
- “If you like [Competitor], you need to see this alternative.”
- “The truth about [Competitor product category] nobody tells you.”
- “How this compares to the market leader.”
Production tips
Pick proven winners
Feed Addy a competitor ad that has been running for months, as longevity usually signals profitability.
Focus on the flaw
Make sure the middle beat clearly addresses a specific gap or complaint customers have with the market leader.
Keep branding clear
Introduce your logo and product early so viewers don't mistake the ad for the competitor.
Test multiple angles
Run variations of the remix targeting price, quality, and convenience.
Match the pacing
Let Addy replicate the cut frequency of the original ad to maintain viewer retention.
Questions
+Is this legal?
Yes. Addy analyzes structural frameworks, pacing, and copywriting angles, not copyrighted footage or proprietary branding.
+How does Addy find competitor ads?
You provide your website URL, and Addy studies your market, existing competitors, and relevant customer feedback to inform the build.
+Can I review the script before it renders?
Yes. Addy generates ad concepts for you to swipe and approve first. Nothing is rendered until you give the green light.
+How much does a Competitor remix ad cost?
An HD video ad costs 70 credits. With the Starter plan at $19/mo for 2,000 credits, each HD video costs roughly $0.68.