Ad format
Generate UGC Talking Head Video Ads in Minutes
A creator holds the phone and talks about your product like a friend would. Addy creates them automatically.
70 credits per HD video ad on Addy.
What it is
The UGC talking head format mimics a genuine recommendation from a friend. A creator holds their phone at arm's length, speaking directly to the camera in a casual setting like a kitchen, car, or living room.
This format stops the scroll because it blends naturally with organic content on TikTok and Instagram Reels. Viewers expect polished ads and often skip them, but a familiar talking-head style disarms skepticism and builds immediate trust.
When to use it
Best for
- Skincare and beauty brands
- SaaS apps and software
- Direct-to-consumer physical goods
- Subscription box services
- Fitness and wellness programs
Skip it if
- Your product requires complex B2B enterprise sales cycles
- You sell industrial or heavy machinery
- Your brand guidelines strictly forbid casual or conversational language
A script you can copy
Hook
“I honestly thought this was just another internet ad until I tried it.”
- Creator holds up the product to the camera while walking outside.
- Cuts to a quick B-roll clip of unboxing or using the product at a desk.
- Creator lists two specific features that solved an everyday frustration.
Call to action
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- “Stop scrolling if you are still struggling with this exact problem.”
- “My DMs have been full of questions about how I actually do this.”
- “I tested this for a week so you don't have to waste your money.”
- “Nobody told me this product was going to save me this much time.”
- “Here is the honest truth about why I switched to this brand.”
Production tips
Keep the hook under three seconds
State the main problem or surprising benefit immediately before the viewer swipes away.
Use natural lighting
Shoot near a window or outdoors to maintain the authentic, unpolished feel of user-generated content.
Add auto-captions
Many users watch short-form video with the sound off, so clear captions are essential.
Speak to one person
Write and deliver the script as if you are talking directly to a single friend across a table.
Show the product early
Bring the physical item or app screen into the frame within the first five seconds.
Questions
+What is a UGC talking head video ad?
It is a short-form portrait video where an AI-generated creator holds a phone and talks directly to the camera about your product in a casual, conversational tone.
+How does Addy make these videos?
You paste your website URL, and Addy learns your brand, studies competitors, and writes ad concepts. You swipe to approve the concepts you like, and Addy renders the final HD video in minutes.
+How much does it cost?
An HD video ad costs 70 credits. The Starter plan is $19 per month for 2,000 credits, which breaks down to about $0.68 per HD ad. There is also a 7-day free trial with 150 credits and no credit card required.
+Where can I post these videos?
Addy formats all videos in 9:16 portrait mode and lets you schedule and post them directly to Instagram Reels, TikTok, and YouTube Shorts.