AI UGC ads for plumbers, HVAC and home services
AI UGC ads for plumbers, HVAC and home services
Generate high-converting 9:16 video ads for your local service business without hiring actors or spending hours editing. Addy writes, renders, and posts your ads automatically.
Sample ads made with Addy. See all examples
What makes ads hard in this niche
The creative problems plumbers, HVAC and home services run into on Reels and TikTok.
Human UGC creators cost too much for local volume
Paying $150 to $400 per video for human creators eats up your local ad budget fast. You need a steady stream of fresh creative for seasonal pushes like AC tune-ups and winter pipe freezes without breaking the bank.
Homeowners scroll past boring stock footage
Generic stock videos of wrench turns and thermostat close-ups fail to stop the thumb on Instagram Reels and TikTok. Local customers want relatable, authentic-feeling videos that speak directly to their urgent home repair problems.
Explaining technical services simply is hard
It is difficult to explain complex topics like seasonal heat pump maintenance or tankless water heater upgrades in a quick 15-second vertical video. Most contractors end up with dry, confusing ads that fail to drive inbound calls.
Keeping up with daily social posting is exhausting
Running service calls all day leaves zero time to film, edit, and post content to TikTok, YouTube Shorts, and Instagram. Without consistent posting, the algorithm ignores your local business page.
Hooks you can test this week
Openers written for this niche. Addy writes dozens like these from your website.
- “Stop ignoring this weird sound coming from your water heater.”
- “Three signs your AC is about to die on the hottest day of summer.”
- “Why your neighbor's heating bill is half of yours this winter.”
- “Never hire a plumber before asking them this one question.”
- “The real reason your upstairs bedrooms are always freezing.”
- “How to check your main water shut-off valve before it bursts.”
Want more? Try the free hook generator.
Formats that fit
UGC talking head
Looks just like a local homeowner or technician sharing a real recommendation, building instant trust for high-ticket repairs.
Chalkboard
Quickly breaks down complex topics like seasonal HVAC maintenance or flat-rate pricing models in an easy-to-digest visual format.
Breaking news
Grabs attention instantly during local weather emergencies, like sudden freezes or heatwaves when urgent calls spike.
Competitor remix
Analyzes what top local home service advertisers are doing and adapts those proven hooks for your plumbing or HVAC brand.
The playbook
From your website to your first winning ad.
- 1
1. Paste your website
Addy scans your plumbing or HVAC site to learn your service area, brand voice, and specific offers.
- 2
2. Review ad concepts
The AI studies competitor angles and customer comments to write tailored ad scripts. Nothing gets rendered until you swipe to approve.
- 3
3. Render in minutes
Approved scripts turn into high-definition 9:16 portrait videos ready for TikTok, Instagram Reels, and YouTube Shorts.
- 4
4. Schedule and post
Automatically push your finished videos directly to your social channels without manual uploading.
- 5
5. Make winner variations
When an ad brings in calls for emergency repairs or tune-ups, Addy generates fresh variations to scale your winning hook.
What it costs
On the Starter plan at $19 per month, you can make up to 7 HD video ads of 20 seconds each, about $2.71 per ad. This lets you test multiple seasonal hooks for plumbing and HVAC without the steep fees of human creators.
See every plan on the pricing page.
Questions
+Do I need to be on camera or have filming equipment?
No filming required. Addy generates 9:16 portrait video ads using AI formats like talking heads, chalkboards, and news styles. You simply review and approve the scripts before rendering.
+How does Addy know what works for plumbers and HVAC?
Addy analyzes your website, studies successful competitor ads in the home services space, and reviews customer comments to build scripts that address real homeowner pain points and objections.
+Can I schedule posts directly to my business social accounts?
Yes. Addy allows you to schedule and publish your completed portrait videos directly to Instagram Reels, TikTok, and YouTube Shorts from one dashboard.
+How much does it cost after the free trial?
The Starter plan is $19 per month and covers up to 7 HD video ads of 20 seconds each, or 14 in draft quality. Longer ads use more credits (a 30-second HD ad takes 420 and a 60-second ad 840), and draft quality at 480p costs half.
+What is included in the 7-day free trial?
Your trial includes one free 20-second ad in draft quality, so you can test website onboarding, script generation, and video rendering. No credit card is required to start.
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