AI UGC ads for B2B software companies
AI UGC Ads for B2B Software Companies
Turn your SaaS URL into 9:16 video ads for TikTok, Instagram Reels, and YouTube Shorts. Paste your link, approve concepts, and let Addy handle production and scheduling.
Sample ads made with Addy. See all examples
What makes ads hard in this niche
The creative problems B2B software companies run into on Reels and TikTok.
Human UGC creators don't understand B2B SaaS
Traditional creators cost $150 to $400 per video and frequently butcher technical product demos, user permissions, and enterprise workflows. Explaining SOC2 compliance or API integrations to a lifestyle influencer rarely results in a usable ad. Addy learns your actual product documentation and features from your URL.
High cost of testing 15+ ad angles a month
Finding a winning ad angle in enterprise or mid-market software requires testing dozens of variations across different buyer personas. Paying humans for high-volume iteration quickly exhausts performance marketing budgets before you find what converts. Addy drafts concepts for free and renders 20-second HD videos for about $2.71 each on the Starter plan.
Complex buyers tune out generic corporate ads
Developers, CTOs, and finance leaders scroll past polished enterprise commercials and stock footage. They respond to native, lo-fi formats that break the fourth wall and address specific friction points like migration downtime or seat-based pricing. Addy builds native portrait videos that fit seamlessly into vertical feeds.
Struggling to scale winning creative variations
When an ad finally works, ad fatigue sets in within weeks, forcing you to produce fresh iterations without losing the core hook. Manually coordinating reshoots with creators is too slow for modern social media velocity. Addy automatically makes variations of your winners to keep your CPA stable.
Hooks you can test this week
Openers written for this niche. Addy writes dozens like these from your website.
- “Why our engineering team refused to build this internally.”
- “Stop paying per seat for software you only use twice a week.”
- “What happens when you migrate 10 million rows of data in 10 minutes.”
- “The exact reason your CFO rejected your last software request.”
- “How we cut our CI/CD pipeline deployment time in half.”
- “Why enterprise security reviews take three months instead of three days.”
Want more? Try the free hook generator.
Formats that fit
UGC talking head
Looks like an engineer or product manager sharing an honest review of a tool, matching the peer-to-peer recommendation style B2B buyers trust.
Breaking news
Grabs attention in feeds by framing software updates, security patches, or pricing model changes as urgent industry news.
Chalkboard
Ideal for mapping out complex workflows, architecture diagrams, or cost comparisons on a clean visual slate.
Competitor remix
Directly addresses why teams are switching from legacy tools or bloated incumbents to a modern software solution.
The playbook
From your website to your first winning ad.
- 1
1. Paste your SaaS URL
Addy crawls your website, analyzes your product features, studies your competitors, and reads customer reviews to understand your value proposition.
- 2
2. Swipe to approve concepts
Review ad scripts tailored to your software niche and swipe to approve only the angles you like. Nothing is generated until you give the green light.
- 3
3. Render in minutes
Addy produces 20-second portrait 9:16 video ads across 16 different formats, in HD or in half-price draft quality. You can also pick 15, 30, 45 or 60 seconds when a demo needs more room.
- 4
4. Schedule and publish
Automatically push your approved video ads directly to TikTok, Instagram Reels, and YouTube Shorts without manual exporting.
- 5
5. Scale winning variations
Identify top-performing ads and let Addy generate variations to combat ad fatigue and maintain your return on ad spend.
What it costs
On the Starter plan at $19/mo, you get up to 7 HD video ads a month, about $2.71 per 20-second ad, or 14 in draft quality. That lets a B2B software team test new angles every month without the $150 to $400 per video price tag charged by human UGC creators.
See every plan on the pricing page.
Questions
+How does Addy understand complex B2B software features?
When you paste your website URL, Addy crawls your public pages, documentation structure, and messaging to learn your product. It combines this with competitor analysis and customer commentary to write accurate ad concepts.
+Do I have to pay for ad concepts before seeing them?
No. Addy writes ad concepts for you to swipe and approve first. Nothing is rendered or charged until you explicitly approve a concept.
+Can I test Addy before subscribing?
Yes. You can start a 7-day free trial that includes 150 free credits, and no credit card is required to begin testing.
+What platforms do these video ads post to?
Addy formats all videos in 9:16 portrait and automates posting to Instagram Reels, TikTok, and YouTube Shorts, where technical buyers and decision-makers spend time.
+How does Addy compare to hiring human UGC creators?
Human creators typically charge $150 to $400 per video and often struggle with technical SaaS terminology. Addy lets you generate 20-second HD video ads for about $2.71 each on the Starter plan, more than 50x cheaper, which makes regular testing affordable.
UGC ads for other businesses