Listicle (3 reasons) ad script template
The listicle template gives three fast reasons to buy, numbered on screen, which keeps people watching to reach the last one.
Best for: Products with several benefits and buyers comparing options.
The 15-second structure
- 0–2sHook. 3 reasons I switched to [product].
- 2–6sReason 1. One: [strongest benefit].
- 6–10sReason 2. Two: [second benefit, ideally visual].
- 10–15sReason 3 + CTA. Three: [surprising benefit or price]. Link below.
[0–2s] Hook: 3 reasons I switched to [product]. [2–6s] Reason 1: One: [strongest benefit]. [6–10s] Reason 2: Two: [second benefit, ideally visual]. [10–15s] Reason 3 + CTA: Three: [surprising benefit or price]. Link below.
Filled-in example: a meal-prep container set
- 3 reasons I switched to these containers.
- One: they go oven to freezer, no swapping dishes.
- Two: lids snap on, nothing leaks in my bag.
- Three: the whole set was less than one takeaway. Link below.
Hooks to test
- “3 things nobody tells you about [category].”
- “Why I'll never go back to [old option], in 3 reasons.”
- “[Product] vs [old option]: 3 differences.”
Tips
- Put the strongest reason first; the third is the surprise.
- Number each reason on screen.
- Keep each reason to one sentence.
Format that fits best: Text on body. Creator with on-screen text 'tattooed' into the scene.
Longer read: A storytelling structure for 15-second ads.
Check your draft with the script length calculator, then check placement sizes in the ad specs.