FAQ answer ad script template
The FAQ template answers one real question buyers ask, often replying to a comment on screen, which handles an objection before it stops the sale.
Best for: Retargeting and products with a common objection: price, size, safety, how it works.
The 15-second structure
- 0–2sHook (the question). Reply to comment: "[real question or objection]"
- 2–10sAnswer. Good question. [Direct answer], and here's how: [show it].
- 10–13sProof. [Guarantee, review count you can verify, or demo].
- 13–15sCTA. Any other questions, drop them below. Link's there too.
[0–2s] Hook (the question): Reply to comment: "[real question or objection]" [2–10s] Answer: Good question. [Direct answer], and here's how: [show it]. [10–13s] Proof: [Guarantee, review count you can verify, or demo]. [13–15s] CTA: Any other questions, drop them below. Link's there too.
Filled-in example: a mattress topper
- Comment: "Will it slide around on my bed?"
- Fair question. It has corner straps, watch, I'll pull it, it doesn't move.
- And you get 100 nights to send it back.
- More questions, ask below. Link's there too.
Hooks to test
- “"Is it worth the price?" Let me show you.”
- “You asked if [product] works for [situation].”
- “The question I get every day about [product].”
Tips
- Use questions from your real comments, reviews and support inbox.
- Answer in the first sentence.
- One question per ad.
Format that fits best: UGC talking head. A creator holds the phone and talks about your product like a friend would.
Longer read: FAQ-style video ads.
Check your draft with the script length calculator, then check placement sizes in the ad specs.