App demo ad script template
The app demo template shows a phone screen doing one job start to finish, fast, with a voice or text explaining the result rather than the buttons.
Best for: Mobile apps and SaaS with one clear 'aha' moment.
The 15-second structure
- 0–2sHook (the result). This app [result] in [seconds].
- 2–10sScreen demo. Screen recording: [open] → [one action] → [result appears].
- 10–13sWhy it matters. Before this I [old way that took longer].
- 13–15sCTA. It's free to try. Link below.
[0–2s] Hook (the result): This app [result] in [seconds]. [2–10s] Screen demo: Screen recording: [open] → [one action] → [result appears]. [10–13s] Why it matters: Before this I [old way that took longer]. [13–15s] CTA: It's free to try. Link below.
Filled-in example: a receipt-scanning expense app
- This app did my expenses in 10 seconds.
- Snap the receipt, it reads the total and the category, done.
- I used to type these into a spreadsheet every Friday.
- Free to try. Link below.
Hooks to test
- “The app I wish I'd found sooner.”
- “Watch me [task] in [time].”
- “Delete [old app], get this.”
Tips
- Zoom into the part of the screen that matters.
- Show the result, not settings and menus.
- Use a real account with realistic data.
Format that fits best: UGC talking head. A creator holds the phone and talks about your product like a friend would.
Longer read: App demo video scripts for TikTok and Reels.
Check your draft with the script length calculator, then check placement sizes in the ad specs.