Unboxing ad script template
The unboxing template films the package opening and the first use, so the viewer feels the moment of getting the product.
Best for: Physical products with good packaging or a surprising first impression.
The 15-second structure
- 0–2sHook. It finally came. Let's see if it's worth [price].
- 2–7sOpen. Hands open the box. Point out [one detail that feels premium or surprising].
- 7–12sFirst use. Try it on camera. React honestly: [specific reaction].
- 12–15sVerdict + CTA. Verdict: [one line]. Link if you want one.
[0–2s] Hook: It finally came. Let's see if it's worth [price]. [2–7s] Open: Hands open the box. Point out [one detail that feels premium or surprising]. [7–12s] First use: Try it on camera. React honestly: [specific reaction]. [12–15s] Verdict + CTA: Verdict: [one line]. Link if you want one.
Filled-in example: a portable blender
- It finally came. Let's see if it's worth $35.
- Okay, it charges with USB-C, that's nice.
- Frozen mango… and it actually got through it.
- Verdict: lives in my gym bag now. Link if you want one.
Hooks to test
- “Unboxing the [product] everyone keeps asking about.”
- “Is the [product] from TikTok actually good?”
- “I paid [price] for this so you don't have to.”
Tips
- Film hands and product close; the face is optional.
- Keep the first use on camera, not cut away.
- An honest small flaw makes the verdict more believable.
Format that fits best: UGC talking head. A creator holds the phone and talks about your product like a friend would.
Longer read: Unboxing video scripts for product ads.
Check your draft with the script length calculator, then check placement sizes in the ad specs.