Ad format
Breaking news video ads made by AI
Turn your product launch or update into a live news broadcast. Addy writes the script, renders the lower-thirds, and schedules the post in minutes.
70 credits per HD video ad on Addy.
What it is
The Breaking News format is a news-desk parody designed to look like a live broadcast interrupt. It uses authentic lower-thirds, a ticker tape, and a serious news anchor delivery to make everyday product updates feel urgent and important.
It stops the scroll because viewers are conditioned to pause when they see breaking news graphics on their feeds. On screen, you see a desk anchor with news studio visuals behind them, urgent banner text sliding across the bottom, and a confident voice delivering your offer as top-tier global news.
When to use it
Best for
- New product launches
- Limited-time sales and discounts
- Major company milestones
- Urgent service updates
- App feature releases
Skip it if
- Your brand identity is calm and minimal
- You are selling deeply emotional or sensitive products
- Your message relies on slow, quiet storytelling
A script you can copy
Hook
“This just in: local shoppers are refusing to buy regular coffee after discovering this.”
- Anchor looks down at papers, then stares directly into the camera with a serious expression.
- Lower-third graphic slides in with bold yellow text highlighting the main product benefit.
- Anchor cuts to an on-screen reporter mockup showing the product in use.
Call to action
Click below to read the full report before supplies run out.
- “This just in: thousands are canceling their subscriptions for this.”
- “Breaking news update regarding [Product Category].”
- “We interrupt your feed to bring you this urgent announcement.”
- “Reports are coming in that this new item is already sold out.”
- “Live from the newsroom: why everyone is switching to this brand.”
Production tips
Use high-contrast lower-thirds
Keep the banner text short and punchy so viewers can read the headline even with the sound off.
Keep the delivery deadpan
The humor in a news parody comes from treating a normal product like a major global event.
Match the audio style
Use a crisp, broadcast-style voiceover that mimics cable news reporters.
Include urgent visual cues
Add ticker tapes and breaking news badges to immediately signal the format before the first word is spoken.
Tie the news to a real offer
Make sure the breaking story resolves into a clear call-to-action like a discount or stock update.
Questions
+What is the breaking news ad format?
It is a 9:16 vertical video template that mimics a live TV news broadcast. It features studio anchors, lower-third banners, and urgent hooks to grab attention on TikTok and Reels.
+How does Addy make these ads?
You paste your website URL, and Addy learns your brand and products. It writes the news script, creates the lower-thirds, and renders the final portrait video in minutes.
+Can I edit the script before rendering?
Yes. Addy generates ad concepts for you to review and approve first. Nothing is rendered until you swipe to approve.
+How much do ads cost to make?
An HD video ad costs 70 credits. The Starter plan is $19 per month for 2,000 credits, which comes out to roughly $0.68 per HD video.