Ad format
Turn Your Pitch Into a Hand-Drawn Chalkboard Ad
Addy's AI agent sketches your product features and value proposition in real time on a digital chalkboard. Just paste your URL to get started.
70 credits per HD video ad on Addy.
What it is
The chalkboard format mimics a physical blackboard and white chalk, sketching out your product's core value proposition, diagrams, and bullet points line by line as a narrator explains them. It stops the scroll because the hand-drawn motion creates immediate curiosity, making complex features feel simple and approachable.
On screen, viewers watch crisp white chalk lines form illustrations and text against a dark textured slate background. This nostalgic, educational aesthetic stands out sharply against typical glossy product videos and flashy UGC on TikTok, Instagram Reels, and YouTube Shorts.
When to use it
Best for
- SaaS and software tools
- Educational apps and courses
- Complex B2B services
- Finance and budgeting tools
- Productivity and habit apps
Skip it if
- You sell physical apparel where fabric texture and fit are the main selling points
- Your brand identity relies on sleek, neon cyberpunk visuals
- You need high-speed, fast-paced dance transitions
A script you can copy
Hook
“Most project management tools just add more noise to your day.”
- Draw a messy web of sticky notes and arrows on the chalkboard representing cluttered tools.
- Erase the mess with a chalkboard eraser in one swift motion.
- Sketch a clean, straight timeline with three checkmarks representing your app's workflow.
Call to action
Paste your URL at use-addy.site to try the 7-day free trial.
- “Here is why your current workflow is failing, drawn out in chalk.”
- “Let me draw you a picture of how much time you waste on manual data entry.”
- “Three reasons your customers drop off before checkout.”
- “How our software works, explained on a chalkboard in 30 seconds.”
- “The exact funnel structure we used to hit $10k in month one.”
Production tips
Keep text concise
Chalkboard sketches work best with short phrases and bullet points rather than long paragraphs of text.
Match voiceover to the drawing pace
Ensure the narrator speaks at the exact speed the chalk lines appear on screen to maintain natural pacing.
Focus on a single problem
Dedicate the entire ad to breaking down one major customer pain point and your direct solution.
Use simple diagrams
Simple flowcharts and Venn diagrams translate much better to chalk sketches than detailed product screenshots.
Test multiple hooks
Generate variations with Addy to see which opening sentence or initial drawing grabs attention fastest.
Questions
+How does Addy create chalkboard videos?
You paste your website URL into Addy. The AI agent learns your brand, writes a script breaking down your offer, and renders the hand-drawn chalkboard video in minutes after you approve the concept.
+What is the cost to generate a chalkboard ad?
An HD video ad costs 70 credits. Addy's Starter plan is $19 per month for 2,000 credits, which breaks down to roughly $0.68 per HD video.
+Can I test the chalkboard format before paying?
Yes. The 7-day free trial includes 150 credits and requires no credit card, letting you test out the chalkboard format and other styles immediately.
+Where can I publish these chalkboard ads?
Addy formats all videos in 9:16 portrait mode, making them ready to post directly to Instagram Reels, TikTok, and YouTube Shorts.