Ad format
Cut-paper stop-motion ads for your brand
Generate tactile, handcrafted Papermation videos for TikTok, Instagram Reels, and YouTube Shorts in minutes using Addy.
70 credits per HD video ad on Addy.
What it is
Papermation is a digital take on traditional cut-paper stop-motion animation. It features layered, textured paper cutouts moving frame by frame to tell a story or explain a product.
This format stops the scroll because it looks entirely different from standard digital video ads and UGC. On screen, you see tactile paper elements, handwritten text cutouts, and physical depth that catch the eye instantly.
When to use it
Best for
- Eco-friendly and sustainable products
- Handmade or artisan goods
- Children's books and education apps
- Niche subscription boxes
- Cozy stationery and lifestyle brands
Skip it if
- You sell complex enterprise B2B software
- Your brand requires sleek, high-tech 3D renders
- You need ultra-fast paced, glitch-style meme edits
A script you can copy
Hook
“Wait, let me show you how we made this from actual paper.”
- A pair of paper scissors cuts out a rough shape of your product.
- Stop-motion hands slide the paper cutout across a textured cardboard background.
- Paper speech bubbles pop up pointing out three key product benefits.
- A folded paper envelope opens to reveal your final discount offer.
Call to action
Tap below to build yours on our site today.
- “We cut up paper to explain why our product actually works.”
- “POV: Your entire brand story told through stop-motion paper.”
- “Stop scrolling if you hate boring product demos.”
- “Three reasons our customers switched, told in paper.”
- “How it started vs. how it's going, paper edition.”
Production tips
Keep text brief
Paper cutouts need to be readable quickly on small mobile screens.
Use high-contrast colors
Choose paper tones that pop against the background texture.
Focus on one core idea
Don't cram too many features into a single cut-paper sequence.
Match your brand palette
Select paper colors that align directly with your website branding.
Pace it deliberately
Let each paper movement settle so the viewer can absorb the message.
Questions
+What is a Papermation video ad?
It is a portrait 9:16 vertical video ad styled to look like physical cut-paper stop-motion animation. It is designed for platforms like TikTok, Instagram Reels, and YouTube Shorts.
+How long does it take Addy to make one?
Addy writes the concept for your review first. Once you approve it, the HD video renders in just a few minutes.
+Can I edit the script before rendering?
Yes. Addy generates concepts based on your website and competitors, and nothing is made until you swipe to approve or edit the script.
+How much does it cost?
An HD video ad costs 70 credits. Addy's Starter plan is $19 per month for 2,000 credits, which comes out to roughly $0.68 per HD ad.