Ad format
Claymation video ads made with AI
Turn your product problem into stop-motion clay characters that act it out. Addy generates custom claymation video ads for TikTok and Instagram Reels in minutes.
70 credits per HD video ad on Addy.
What it is
Claymation ads use handmade-style stop-motion characters to act out everyday frustrations and how your product solves them. Because they look entirely different from standard screen recordings or phone-shot UGC, they immediately break the visual monotony of social media feeds.
On screen, you see molded clay figures in miniature sets dealing with relatable problems—like a stressed-out clay person drowning in messy spreadsheets. When your product appears, the character's world instantly improves. Addy handles the concept, script, and rendering so you get ready-to-post vertical videos without hiring a stop-motion studio.
When to use it
Best for
- SaaS and productivity apps with clear workflow problems
- Niche consumer goods with a humorous angle
- Fintech apps dealing with budgeting pain points
- Subscription services with relatable daily annoyances
- Health and wellness products with physical symptoms
Skip it if
- Your product requires complex technical feature demonstrations
- Your brand demands strict, corporate photorealism
- You sell high-end luxury items where tactile playfulness feels out of place
A script you can copy
Hook
“A clay figure sits at a tiny desk, head in hands, buried under an avalanche of miniature paper bills.”
- The clay character groans and shoves the messy paperwork away in frustration.
- A bright, smooth Addy logo drops onto the desk like a neat package.
- The character taps the package and instantly transforms into a smiling figure sipping coffee.
Call to action
Paste your website at use-addy.site to make your first claymation ad.
- “Me trying to manage my schedule without losing my mind.”
- “That moment you realize you've been doing it the hard way all week.”
- “POV: your software finally stops making you want to cry.”
- “Nobody warned me running this process would feel like this.”
- “How it feels to finally find a tool that just works.”
Production tips
Keep the problem visceral
Show physical manifestations of stress or mess in the opening seconds so viewers instantly recognize the pain point.
Keep characters simple
Use distinct, recognizable clay figures with clear expressions rather than overly detailed models that get lost on vertical screens.
Highlight the contrast
Make the 'before' state look chaotic and dark, then shift to bright, clean colors the moment your product is introduced.
Use punchy text overlays
Add short captions for viewers watching with sound off, matching the clay character's internal monologue.
Keep the pacing fast
Stop-motion thrives on quick cuts and snappy transitions to hold attention on TikTok and Instagram Reels.
Questions
+What is a claymation ad?
A claymation ad uses stop-motion animation with clay characters to visually act out a problem and demonstrate how your product solves it in a humorous or relatable way.
+How do I make a claymation ad with Addy?
Simply paste your website URL into Addy. The AI analyzes your brand, writes a custom claymation concept for you to approve, and renders the vertical video ad in minutes.
+How much do claymation ads cost?
With Addy's Starter plan at $19/month for 2,000 credits, an HD video ad costs about $0.68. You can also test the platform using the 7-day free trial with 150 credits and no credit card required.
+Where can I post these claymation videos?
Addy formats all videos in 9:16 vertical aspect ratio, making them ready to post directly to TikTok, Instagram Reels, and YouTube Shorts.