Ad format
Turn your brand story into a Netflix-style doc ad
Hook viewers with cinematic mood lighting and dramatic voiceovers that treat your business like a true crime or culture documentary.
70 credits per HD video ad on Addy.
What it is
The Netflix doc format brings the high-production feel of true crime and prestige biographical docs straight to vertical feeds. It opens with slow-panning B-roll, a deep, moody voiceover, and dramatic tension that makes users stop scrolling because they think they stumbled onto a trailer for a new streaming series.
On screen, it looks polished and cinematic, utilizing dark color grades, subtle grain, and fast-paced text captions timed to the cadence of the narrator. Instead of looking like an ad, it feels like entertainment, building natural curiosity about your product before you even reveal what you sell.
When to use it
Best for
- DTC brands with a unique origin story
- Founders building in public
- Niche software with a David vs Goliath angle
- Health and wellness products with a distinct philosophy
- Subscription boxes with curated curation processes
Skip it if
- You sell impulse-buy commodities with no backstory
- Your brand aesthetic is bright, neon, and high-energy
- You need to show quick, rapid-fire product feature lists
A script you can copy
Hook
“In 2023, the skincare industry had a dirty little secret. And one small lab in Austin decided to expose it.”
- Slow pan over a dark laboratory counter while a deep, dramatic voiceover sets up the industry problem.
- Cut to archival-style footage of early product failures and messy handwritten notes on a whiteboard.
- Introduce the breakthrough moment where the current product formula was finally discovered.
- Show the product sitting elegantly in moody, cinematic lighting as the narrator reveals the final result.
Call to action
See how we did it. Tap to try the formula yourself.
- “Everybody thought the market was already saturated. They didn't count on what happened in a garage in Ohio.”
- “For three years, this company hid their manufacturing process from the rest of the industry.”
- “They told her it was impossible to build a sustainable brand without raising venture capital.”
- “This is the story of how one simple customer complaint changed our entire business model.”
- “The data didn't make sense. Every competitor said this product category was dead.”
Production tips
Use a gravelly, serious voiceover
The audio is half the battle. Choose a deep, slow, narrative voice tone that sounds like a true crime podcast trailer.
Keep lighting moody and low-key
Avoid bright, flat office lighting. Use directional shadows, warm desk lamps, or cinematic color grading to set a serious tone.
Pacing matters
Let the first three seconds breathe. Don't rush the opening hook; give the viewer time to absorb the dramatic premise.
Use period-appropriate artifacts
Incorporate old emails, rough sketches, or early prototype photos to build authenticity and a sense of history.
Reveal the product late
Hold back the product shot until the second half of the ad so the narrative tension keeps viewers watching.
Questions
+How do I make a Netflix doc ad with Addy?
Just paste your website URL into Addy. The AI agent analyzes your brand, writes a cinematic script with a moody voiceover concept, and renders the vertical video ad in minutes once you approve it.
+Do I need to record voiceovers or provide professional video clips?
No. Addy handles the scriptwriting, voice synthesis, and visual assembly automatically, turning your brand details into a cohesive documentary format.
+How much does it cost to generate a video ad?
HD video ads cost 70 credits. With Addy's Starter plan at $19/mo for 2,000 credits, each HD ad costs roughly $0.68 to produce.
+Where can I publish these doc ads?
Addy formats all videos in 9:16 vertical orientation, making them ready to schedule and post directly to Instagram Reels, TikTok, and YouTube Shorts.