Ad format
Make Red Pill / Blue Pill Video Ads Instantly
Present your customers with a classic binary choice. Addy generates engaging 9:16 pill format video ads for TikTok, Instagram Reels, and YouTube Shorts from just your website URL.
70 credits per HD video ad on Addy.
What it is
The pills format presents viewers with two contrasting paths: the red pill versus the blue pill. It taps into human curiosity and the desire for a better outcome by contrasting the hard, traditional way of doing things with your product's faster, simpler method. On screen, you see two distinct options labeled with text, often accompanied by visual representations of pills or paths.
This format stops the scroll because viewers naturally want to see which choice wins out. By framing your product as the obvious red pill choice, you immediately differentiate your brand from standard industry practices and competitor alternatives.
When to use it
Best for
- SaaS tools replacing legacy software
- Health and supplement brands
- Fintech and budgeting apps
- Productivity and habit apps
- Direct-to-consumer skincare brands
Skip it if
- Your product requires a long, nuanced explanation to understand
- You do not have a clear competitor or old way of doing things to contrast against
- Your brand tone is highly serious and formal
A script you can copy
Hook
“Choosing how to build your website in 2024.”
- Show a blue pill labeled 'Spend 40 hours on code and broken plugins' with a tired person working late.
- Show a red pill labeled 'Type your URL into Addy and get ads in minutes' with a clean dashboard.
- A hand selects the red pill.
- Show the final output: high-performing video ads ready to post.
Call to action
Take the red pill. Try Addy free for 7 days.
- “Two ways to handle your marketing this month.”
- “The choice every founder makes eventually.”
- “Old way vs. Addy.”
- “Which pill are you taking?”
- “Stop doing it the hard way.”
Production tips
Keep choices distinct
Make sure the contrast between the two options is sharp, focusing on time, money, or effort saved.
Use clear labels
Keep the text on the pills short and easy to read in under a second while scrolling.
Match your brand colors
While red and blue are classic, you can adapt the pill colors to fit your brand palette.
Focus on the pain point
The alternative choice should highlight a very real frustration your target audience deals with daily.
Keep the runtime short
Deliver the choice and the resolution quickly to maintain high completion rates.
Questions
+What is the pills ad format?
It is a 9:16 vertical video format that presents viewers with a red pill or blue pill choice, contrasting a painful status quo against your product.
+How does Addy make these ads?
You paste your website URL, and Addy learns your brand, studies competitors, and writes the script. Once you approve it, Addy renders the video in minutes.
+Where can I post these videos?
The generated portrait videos are formatted specifically for Instagram Reels, TikTok, and YouTube Shorts.
+How much does it cost?
Starter plans begin at $19 per month for 2,000 credits, which works out to about $0.68 per HD ad. You can also test it out with a 7-day free trial that includes 150 credits and requires no credit card.