Ad format
Scale your best ad into 5 new winning angles
Addy analyzes your top-performing video and generates fresh variations with new hooks and angles in minutes. Keep your ad spend scaling without creative fatigue.
70 credits per HD video ad on Addy.
What it is
The Winner Variation format takes the exact elements that made your best ad work and reimagines them through five distinct new angles. Instead of starting from scratch, Addy studies your top video's structure, pacing, and core message, then rewrites the script and rebuilds the visual elements to capture fresh audiences who ignored the first version.
On screen, it looks and feels like a natural extension of your original winning ad. The pacing, voice, and visual style remain familiar to your brand, but the hook and middle beats test different psychological triggers. This stops the scroll for viewers who scroll past your first ad, while reinforcing the core offer to people who need a slightly different angle to buy.
When to use it
Best for
- Brands with an existing winning ad that is starting to fatigue
- E-commerce stores running paid traffic on TikTok and Instagram
- Teams looking to scale ad spend without endless creator shoots
- Advertisers who want to test new hooks based on proven offers
- Marketers trying to lower cost-per-acquisition with iterative testing
Skip it if
- You have never run an ad and have zero performance data
- Your current ads have no sales or engagement history
- You want to test a completely unrelated product or niche
A script you can copy
Hook
“Our best-selling ad brought in 10k orders. Here is the exact same product, but with a brand new angle.”
- Show a quick side-by-side clip of the original top-performing video to build instant credibility.
- Explain the single biggest reason why the first ad worked so well for customers.
- Introduce the new angle, focusing on a different customer pain point or objection.
Call to action
Tap below to test our new variation and see why thousands are switching.
- “This was our top ad last month. Here is why this new version works even better.”
- “If you liked our first video, you need to see this updated angle.”
- “We took our winning ad and changed one thing. Here is what happened.”
- “Stop running the same ad until you have tested these 5 new variations.”
- “This new angle is outperforming our original best-selling video.”
Production tips
Pick the right baseline
Only use ads that have proven conversion data and steady spend history as your source material.
Test distinct hooks
Ensure each new variation opens with a genuinely different angle rather than just changing a single word.
Keep branding consistent
Maintain the same visual style and voice as your original winner so returning viewers recognize your brand.
Monitor performance weekly
Check which of the 5 new variations beats your original ad and pause the underperformers quickly.
Iterate on winners
Once a new variation outperforms the original, feed that new winner back into Addy to generate another batch.
Questions
+How does Addy create the winner variations?
You provide your top-performing ad or paste your website, and Addy analyzes what made the original successful. It then writes 5 new scripts with different angles and renders them into short 9:16 portrait videos ready for social media.
+Do I need to approve the variations before they are made?
Yes. Addy generates concepts and scripts for you to swipe and approve first. Nothing is rendered or posted until you give the green light.
+How much does it cost to generate variations?
Starter plans start at $19 per month for 2,000 credits, which breaks down to about $0.68 per HD ad. A draft costs 35 credits and an HD video ad costs 70 credits.
+Where can I post these variation ads?
The generated 9:16 vertical videos are formatted specifically for Instagram Reels, TikTok, and YouTube Shorts. You can schedule them directly through Addy.